Marketing and Branding Manager
Marketing & Communications · Full-time
Greenville, NC, USA
MARKETING AND BRANDING MANAGER
Company | INOX SOLAR |
Department | Marketing |
Reports To | Head of Global Branding and Marketing |
Employment Type | Full-Time |
Classification | Exempt |
Work Location | Onsite |
JOB SUMMARY
INOX SOLAR is seeking a creative, strategic, and results-driven Marketing and Branding Manager to oversee marketing initiatives, strengthen the company’s brand identity, and support business growth within the solar and renewable energy industry.
The Marketing and Branding Manager will develop and implement marketing campaigns, manage brand messaging, oversee digital marketing activities, coordinate promotional materials, and support corporate communications. This position will work closely with executive leadership, sales, business development, and other departments to ensure consistent branding and effective marketing strategies across company platforms and target markets.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Brand Management
- Develop, implement, and maintain the company’s brand strategy and visual identity.
- Ensure consistent use of company logos, colors, messaging, and branding standards across all marketing materials.
- Develop and maintain brand guidelines, templates, presentations, and promotional materials.
- Strengthen brand awareness and maintain a professional corporate image.
- Review marketing materials to ensure accuracy, quality, and consistency with company standards.
- Support the company’s positioning within the solar and renewable energy markets.
2. Marketing Strategy and Campaigns
- Develop and execute marketing plans aligned with company objectives and business development goals.
- Coordinate marketing campaigns to promote company products, services, capabilities, and initiatives.
- Collaborate with sales and business development teams to develop materials that support customer acquisition and retention.
- Manage marketing calendars, campaign schedules, and promotional activities.
- Research industry trends, competitors, and target audiences to identify marketing opportunities.
- Track campaign performance and recommend improvements based on results.
3. Digital Marketing and Social Media
- Manage company website content and coordinate updates as needed.
- Develop and oversee social media content and posting schedules.
- Coordinate digital advertising, email marketing, and online promotional campaigns.
- Create and manage content that supports brand awareness, customer engagement, and business growth.
- Monitor website traffic, social media engagement, and other digital marketing metrics.
- Ensure digital communications accurately reflect company branding and messaging.
4. Content Development and Corporate Communications
- Create and edit marketing materials, brochures, flyers, presentations, and company profiles.
- Coordinate the development of product information, sales materials, and corporate communications.
- Support internal communications related to company initiatives, events, and business announcements.
- Coordinate photography, video production, graphic design, and other creative services.
- Work with internal departments and external vendors to produce professional marketing content.
- Support public relations activities and corporate announcements as assigned.
5. Events and Promotional Activities
- Coordinate company participation in trade shows, industry conferences, and renewable energy events.
- Develop event materials, displays, presentations, and promotional items.
- Manage marketing vendors, printers, creative agencies, and other external partners.
- Assist with event planning, logistics, promotional campaigns, and post-event follow-up.
- Ensure all event materials reflect the company’s branding and business objectives.
6. Budget and Performance Management
- Assist with developing and managing the marketing budget.
- Monitor marketing expenses and vendor costs.
- Establish measurable marketing goals and key performance indicators.
- Prepare reports on campaign effectiveness, digital engagement, brand visibility, and marketing return on investment.
- Recommend strategies to improve efficiency, campaign performance, and brand recognition.
7. Cross-Functional Collaboration
- Work closely with executive leadership, sales, business development, Human Resources, and other departments.
- Support product launches, business expansion, recruitment branding, and company-wide initiatives.
- Ensure consistent messaging across internal and external communications.
- Coordinate marketing priorities with company goals and operational needs.
- Perform other duties and special projects as assigned.
REQUIRED QUALIFICATIONS
- Three to five years of professional experience in marketing, brand management, digital marketing, or corporate communications preferred.
- Experience developing and executing marketing campaigns and brand strategies.
- Strong written and verbal communication skills.
- Experience managing websites, social media platforms, and digital marketing activities.
- Knowledge of marketing analytics, campaign reporting, and performance measurement.
- Proficiency with Microsoft Office applications, including Word, Excel, and PowerPoint.
- Strong project management, organizational, and time-management skills.
- Ability to manage multiple projects and meet deadlines.
- Strong attention to detail and a creative, business-focused approach to marketing.
PREFERRED QUALIFICATIONS
- Experience in solar energy, renewable energy, manufacturing, technology, or industrial sectors.
- Experience with graphic design or creative tools such as Adobe Creative Cloud or Canva.
- Familiarity with customer relationship management (CRM) systems and marketing automation platforms.
- Experience coordinating trade shows, corporate events, and promotional campaigns.
- Experience supporting marketing initiatives across multiple regions or international markets.
- Knowledge of search engine optimization (SEO), digital advertising, and website analytics.
KEY COMPETENCIES
- Brand strategy and brand consistency
- Creativity and innovation
- Digital marketing and content development
- Communication and collaboration
- Project management and organization
- Analytical thinking and problem-solving
- Budget management and vendor coordination
- Attention to detail and accountability
WORK ENVIRONMENT
This position operates primarily in a professional office environment and may require collaboration with manufacturing, sales, and other business departments. Occasional domestic or international travel may be required for trade shows, industry events, vendor meetings, and other business activities.
EQUAL EMPLOYMENT OPPORTUNITY
INOX SOLAR is an equal opportunity employer and considers applicants in accordance with applicable federal, state, and local employment laws.