Public Relations Manager
Marketing & Communications · Full-time
Greenville, NC, USA
PUBLIC RELATIONS
Company | INOX SOLAR USA |
Department | Marketing |
Reports To | Head of Global Brand and Marketing |
Employment Type | Full-Time |
Classification | Exempt |
Work Location | Onsite |
POSITION SUMMARY
INOX SOLAR USA is seeking a strategic and creative Public Relations Manager to develop and execute public relations initiatives that strengthen the company's reputation, increase brand awareness, and support its business objectives within the solar manufacturing and renewable energy industries.
The Public Relations Manager will oversee media relations, corporate communications, press releases, reputation management, and external messaging. This position will collaborate with the Global Marketing team, executive leadership, and other departments to ensure consistent, accurate, and compelling communication with customers, business partners, media outlets, industry organizations, and the public.
The ideal candidate will have excellent writing and communication skills, strong media relationships, and experience managing corporate communications in a manufacturing, energy, technology, or business-to-business environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Public Relations Strategy
- Develop and implement public relations strategies aligned with INOX SOLAR USA's business goals and global brand identity.
- Build and maintain a positive public image for the company.
- Identify opportunities to increase brand visibility within the solar energy, renewable energy, and manufacturing industries.
- Develop communication plans for company announcements, product developments, business milestones, and strategic partnerships.
- Monitor public perception and recommend initiatives to strengthen the company's reputation.
2. Media Relations and Press Communications
- Establish and maintain relationships with journalists, editors, industry publications, and media organizations.
- Write, edit, and distribute press releases, media statements, company announcements, and executive communications.
- Coordinate media interviews, press briefings, and speaking opportunities for company executives.
- Respond to media inquiries in coordination with authorized company representatives.
- Track media coverage and prepare reports evaluating public relations performance.
- Identify opportunities for INOX SOLAR USA to participate in industry news stories and renewable energy discussions.
3. Corporate Communications
- Develop and maintain consistent messaging across corporate communications channels.
- Prepare executive statements, talking points, company profiles, fact sheets, and corporate announcements.
- Support internal communications related to major company initiatives, business updates, and organizational milestones.
- Collaborate with Marketing to align public relations activities with advertising, digital marketing, social media, and branding initiatives.
- Ensure company messaging accurately reflects its products, capabilities, values, and business objectives.
4. Brand Reputation Management
- Monitor media coverage, industry discussions, and public commentary involving the company.
- Identify potential reputational risks and recommend appropriate communication strategies.
- Support crisis communications planning and coordinate responses to sensitive public issues.
- Maintain communication protocols for handling negative publicity, misinformation, and reputational concerns.
- Ensure external communications are accurate, professional, timely, and consistent with company policies.
5. Events and Industry Engagement
- Coordinate public relations activities for trade shows, industry conferences, company events, and product announcements.
- Develop media materials and communication plans for major events.
- Support executive participation in industry panels, interviews, and speaking engagements.
- Build relationships with renewable energy associations, industry organizations, and relevant business groups.
- Identify opportunities to position INOX SOLAR USA as a knowledgeable participant in the renewable energy industry.
6. Digital and Social Media Communications
- Collaborate with the Marketing team to develop public relations content for company websites, social media channels, and other digital platforms.
- Support the development of corporate news articles, executive interviews, industry commentary, and thought leadership content.
- Monitor online media coverage and public engagement.
- Ensure digital communications follow established brand guidelines and approved messaging.
- Evaluate the effectiveness of digital public relations campaigns using appropriate performance metrics.
7. Cross-Functional Collaboration
- Work closely with Global Marketing, Human Resources, Sales, Operations, and executive leadership.
- Gather accurate company information to support press releases and public announcements.
- Coordinate approvals for external communications and sensitive company information.
- Maintain relationships with public relations agencies, media consultants, and other external communication partners.
- Support other corporate communication initiatives as business needs require.
REQUIRED QUALIFICATIONS
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, Business Administration, or a related field.
- Minimum of 3–5 years of experience in public relations, corporate communications, media relations, or a related role.
- Experience developing press releases, media statements, corporate announcements, and communication plans.
- Experience managing media relationships and coordinating external communications.
- Strong writing, editing, proofreading, and presentation skills.
- Experience in manufacturing, renewable energy, solar energy, technology, or business-to-business communications preferred.
- Familiarity with social media platforms, digital communications, media monitoring tools, and public relations reporting.
- Experience supporting crisis communications and reputation management preferred.
REQUIRED SKILLS AND COMPETENCIES
- Strong storytelling and content development abilities.
- Strategic thinking and sound judgment.
- Strong interpersonal and relationship-building skills.
- Ability to communicate complex business and technical information clearly.
- Strong organizational skills and attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Professionalism and discretion when handling confidential information.
- Ability to work effectively with senior leadership and cross-functional teams.
- Proficiency in Microsoft Office and communications management tools.
WORK ENVIRONMENT
- Primarily office-based within a corporate business environment.
- Regular collaboration with marketing, executive leadership, and other departments.
- Occasional travel for media events, trade shows, conferences, and company activities may be required.
- Flexibility to support time-sensitive communications and public relations initiatives.
PERFORMANCE EXPECTATIONS
Performance in this role will be evaluated based on:
- Quality and effectiveness of public relations campaigns.
- Growth in positive media coverage and brand visibility.
- Strength of relationships with media outlets and industry organizations.
- Accuracy and timeliness of company communications.
- Effectiveness of reputation management and crisis communications support.
- Successful execution of company announcements and public relations events.
- Alignment of public relations activities with overall marketing and business objectives.
EQUAL EMPLOYMENT OPPORTUNITY
INOX SOLAR USA is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other status protected by applicable law.